‘Hot Prizes’ for ‘Hot Job’ Referrals: Campaigns Give Recruiters the Tools to Engage Employees on Priority Positions
From talking to our customers, we learned a lot about how incentives work for their employees. It turns out that offering big lump sums of money may not always work in increasing the number of referrals. What did work, however, was engaging employees more frequently with smaller, more engaging prizes for specific, easy to complete actions. For instance, offering “two movie tickets for messaging 10 potential referral candidates this week” worked better to keep employees frequently engaged than the promise of a large lump sum at the end of the hiring tunnel. Google’s hiring chief Laszlo Bock reinforces our findings in his book when he found that doubling their company’s referral bonus from $2,000 to $4,000, didn’t help them increase referrals.
Keeping this observation in mind, Simppler has implemented the Campaign function to help recruiting teams place additional bonus incentives on high priority positions, encouraging employees to help them make key hires faster.
Recruiting teams can now create mini sweepstakes-like campaigns that first notify employees in their weekly email of high priority job matches in their network and then further encourages them to make those key referrals by offering additional bonus prizes that can be won within a limited time.
In order to create a campaign:
- Log in with a recruiter account
- Select the Jobs tab in the top of your dashboard
- Then select the Campaigns
- Click "Create Campaign"
- Enter details like a catchy Title, the Bonus itself, and how long the campaign will be in effect (default is 90 days)
- Then assign jobs to the campaign
- You can also add any notes as a description to other recruiters what the campaign is all about